Going Natural 2.0 - Are Your Readers Blind?
Here we go again,
In my 1st post about Going Natural 2.0 we discussed the 1st video Stompernet released where Andy discussed how to double your Traffic by getting double listings with Google and how this affects your organic search traffic. In my 2nd post Going Natural 2.0 - Duplicate Content I talked about their 2nd video “Destroy Duplicate Content” which shows you how duplicate content can hurt your website and how to avoid certain types of duplicate content. Very valuable information as Google will penalize you for having duplicate content.
Stompernet has released the 3rd in their new series of videos appropriately called “Click Fu”. Well actually it is the 4th video, the 3rd being the christmas video they did announcing the new Scrutinizer software and the accompanying video that describes the software and the purpose of using it.
This new software is actually pretty basic in terms of what it does, but watching the video and using the software with what you learned from the video provides truly phenomenal insight into your website design. It truly amazes me how much these guys give away for free to the internet marketing community.
Here are Ten Things You Can Do with the Free Scrutinizer Software
1. Simulate eye tracking in a usability task
2. Assess the ease of use of multi-step processes
3. Give your designer a fresh pair of eyes
4. Find out what “pops” in your design
5. Conduct findability challenges
6. Ask: does your visual grid work?
7. Evaluate your site’s contrast levels
8. Insure learnability in your template
9. Avoid button gravity errors
10. Tell the story of how your eyes work
I consider Andy Jenkins and Brad Fallon tops in the field of Search Engine Optimization, and the fact that their giving their software away for free to help you in your website conversion, puts them in the top ranks for wanting to help their fellow Internet Marketers. I know what your saying, “Hype, Hype and more Hype” normally I would agree, but even if you do not buy in to the end product, the information you grab from all the crumbs they pass out should easily help you in your marketing endeavors. As for me I will take the crumbs and decide when the time comes if I want to buy the bread. By the way if anyone knows how I can become an afilliate for this product please drop me a line, as I would very much be interested in promoting this product and maybe make enough to pay for it.
andy jenkins Brad Fallon Free scrutinizer Software internet marketers search engine optimization website conversion
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January 9th, 2008 at 8:23 pm
Hey glad to see another blogger posting about Stomper’s great going natural 2.0 videos - what did you think of the latest one?
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